Krispy Kreme UK is renowned for serving fresh, delicious doughnuts daily from its HotLight stores, delivering them to coffee bars, kiosks, and self-serve cabinets nationwide for customers to enjoy each morning.
Challenges
Limited Insight into Driving Incidents: Although Krispy Kreme was already using vehicle tracking to monitor driver performance, it lacked visual evidence of road collisions, near misses, and harsh driving events.
Claims Handling and Duty of Care: The company faced challenges in managing insurance claims effectively and ensuring high levels of Duty of Care, as they couldn’t always prove what happened during incidents.
Need for Enhanced Telemetry: Krispy Kreme required a complementary solution to their existing telematics system, one that would provide real-time visibility and enhance their ability to manage driving incidents.
The Solutions
Implemented Dash Cameras: Krispy Kreme deployed forward-facing network-connected cameras across their entire fleet of delivery vehicles.
Integrated Real-Time Video and Alerts: The solution allowed Krispy Kreme to receive live footage and real-time alerts of harsh driving events and road incidents. It also enabled remote configuration and management of devices.
Trial Period for Effectiveness: Krispy Kreme conducted a four-week trial to evaluate the system’s effectiveness before full implementation, ensuring it met its operational needs.
Complete Incident Visibility: The solution provided Krispy Kreme’s fleet operations and safety team with complete visibility of all incidents through an online portal, including real-time notifications via email, SMS, and screen pop-ups.
The Results
Significant Reduction in Incidents: The frequency of incidents and accidents dropped by 80%, contributing to improved safety and fewer disruptions to the business.
Reduced Fleet Claims: Over a six-month period, paid motor fleet claims were reduced by 40%, showcasing the financial benefits of the system in managing risk.
Enhanced Visibility and Control: Krispy Kreme achieved 100% real-time visibility of all collisions and harsh driving events, empowering the team to act promptly and manage incidents effectively.
